CRUZ - roof bars, roof racks and accessories since 1963
Since 1963, CRUZ products make it easier for you to dispose of your things anywhere you go safely, offering a complete range of roof bars, roof racks and transport accessories for passenger cars and commercial vehicles. The CRUZ brand is leader in the Spanish market, it is one of the main players in the European market and is present in more than 30 markets with a global presence that spans the five continents.
Efforts are increasing in the CRUZ brand expansion strategy, increasing its presence in international markets. Constant investments in improving the quality of products, production processes and the management system, adopting and exceeding the strictest international standards. Great focus and investment in the development of new products and product categories to meet the needs of consumers and ensure future growth.
The CRUZ brand is present in more than 30 markets with a global presence that spans the five continents. Different extensions of the company's headquarters are carried out to reach more than 12000m2, incorporating new production processes based on nanotechnology and more respectful with the environment. The company certification becomes under the ISO 9001: 2015 standard and a large part of the CRUZ products successfully pass the City Crash tests in accordance with the ISO/PAS 11154: 2006 standard. A big number of brand new products and new product categories were launched that mark several milestones in the history of the company, highlighting: the first CRUZ tow ball bike racks, the first aerodynamic roof bars CRUZ Airo, the CRUZ Paddock roof boxes and the first kayak carriers CRUZ Keel.
Betting on external certifications for both company and products as added value, all CRUZ products for passenger cars obtain the TÜV GS seal. Beginning of the internationalization of the CRUZ brand, which at the end of the decade is present in more than 20 markets. New company’s headquarters with more than 7000m2, incorporating innovative production and storage systems. The first CRUZ roof racks specifically designed for 4x4 vehicles are launched to the market.
Numerous products are launched in product categories in which the CRUZ brand was not present. Highlighting the launch of the first CRUZ bicycle carriers for both the roof and the gate of the vehicle, the first CRUZ ski racks and the first CRUZbox roof boxes.
Serious technological bets are made, with investments in improvements to facilities, machinery and internal manufacturing processes. The corporate image of the company is completely redesigned.
Efforts are focused on the design and manufacture of roof racks and other product lines are discontinued. There are several changes in the company name, which finally becomes the current one - CRUZBER SA.
With the support of aeronautical engineers, efforts are being made to improve the manufacture of roof racks for vehicle models, highlighting the Seat 600, the Renault Daulpine and the Renault 4/4. Stamped aluminum began to be used to manufacture roof racks and CRUZ began to be used as trade mark for the products.
Foundation. Antonio Cruz established himself alone, laying the foundation for the current company, under the name "Construcciones Metálicas Antonio Cruz Luna".